DESIGNING STRUCTURES & SYSTEMS

Impacting Systemic Change:
Evaluating complex environments for better outcomes

Live instructor • Ten week course
Weekly office hours • Fully remote

From health care to retail, design is expanding to complex systems of people, environments, processes and tools. In Designing Structures & Systems you will learn tools and methods to holistically understand a system and its intricacies and identify opportunities to create a more idealized future state.

Who should take this course?

Early to Mid-Level Researchers

Grow your ability to turn synthesized data into compelling narratives that speak to broader audiences and more effectively drive change on teams.

Product Designers


Develop a deeper understanding of user needs and behaviors, create more informed and innovative design solutions, and communicate their insights compellingly to stakeholders

Product Managers


Enhance your capacity to understand user needs, guide the development of user-centered products, communicate effectively with design and development teams

Designing Structures & Systems

NEXT COURSE BEGINS: OCTOBER 7, 2024

Upon completing this course, you will be able to effectively evaluate, analyze, and make tangible representations of physical, digital, and cultural components and processes that articulate their relationships and impact on outcomes.

  • Format: Receive live instruction from AC4D faculty in a remote setting

  • Duration: 10 weeks

  • Time per week: 4 course hours per week, 40 course hours in total; M/W, 7-9 PM CST

  • Tuition: $4,000 $2,500

  • Location: Remote

This course will enable you to:

  • Visualize the way a person experiences a product, system, or service

  • Identify and highlight opportunities to improve existing design/person touchpoints

  • Propose improvements or innovations in experiences through the use of stories and narrative

  • Sketch new ideas and describe the value of these new ideas

  • Propose ideas in a persuasive and highly visual manner

Designing Structures & Systems Curriculum

  • Week 1: Introduction to Experience & Service Slices

  • Week 2: Journey Mapping

  • Week 3: Systems Thinking & Critique

  • Week 4: Service Slices Presentation

  • Week 5: Working Session

  • Week 6: Presenting Complex Artifacts

  • Week 7: Experience Vision

  • Week 8: Scenarios, Storyboards, Vignettes & Value Promise

  • Week 9: Design Criteria

  • Week 10: Final Presentations & Critique

AC4D students, alumni & faculty are Designing for Impact