Live Courses | Impact
BUSINESS DESIGN
Communicating Value: Models, markets, and the value of design.
Understanding business fundamentals is key to designing impactful products and services. This course covers essential concepts like business models, organizational structures, and market landscapes, equipping designers to create solutions that thrive. You’ll also explore product management basics, including roadmaps, prioritization, and communicating value to stakeholders.
Who should take this course?
Mid to Senior-Level Researchers
Grow your ability to turn synthesized data into compelling narratives that speak to broader audiences and more effectively drive change on teams.
Product
Designers
Develop a deeper understanding of user needs and behaviors, create more informed and innovative design solutions, and communicate their insights compellingly to stakeholders
Product
Managers
Enhance your capacity to understand user needs, guide the development of user-centered products, communicate effectively with design and development teams
Course Summary
Upon completing this course, you will be able to better apply design methodologies to traditional business-planning techniques.
Key Details
Format: Live instruction from AC4D faculty, including office hours
Schedule: Mondays & Wednesdays, 7-9 PM CST
Duration: 10 weeks
Tuition: $4,000 $2,550
Location: Remote
Upcoming Courses
📆 March 24, 2025
📌 Enrollments close approximately two weeks before each course begins.
This course will enable you to:
Understand the basics of business models and market landscapes through a design lens
Understand how Product Design fits into larger business and product contexts
Apply Product Management for design by using resources, roadmap, and prioritization frameworks
Understand Agile methodologies, their practical applications such as Scrum and Kanban
Understand the ethical implications of product decisions, such as privacy concerns, inclusivity, and social responsibility.
Create a start-up pitch with a thin slice of product solution, market lens, competitive lens, team lens, and product road map.
Curriculum
Week 1: Lenses of Innovation
Week 2: Business Models
Week 3: Budget, Resources & Scope
Week 4: Competitive Analysis
Week 5: Stakeholders, Goals & Socialization
Week 6: Roadmaps I
Week 7: Roadmaps II
Week 8: Teams & Agile
Week 9: Cost of Design
Week 10: Presentations, Reflection & Celebration
